Retail Tracking
CHOICE’s latest report on privacy exposes emerging trends in retail technology that allow consumers to be tracked and recorded in shops and shopping centres, often without their knowledge. New technologies allow personalised pricing, leaving consumers open to discrimination. Electronic shelf labels, AI and RFID technology will transform how we shop and pay at the checkout. CHOICE is campaigning for new privacy laws to reflect these technologies.
Read about the developments and sign to support law reform > HERE